Mission: We believe that by serving our customer, we are serving god and hence our focus and commitment is towards R&D driven innovations. To attain leadership through excellence in innovation, we constantly strive for building trusting relationships with all of our stake-holders like farmers, dealers, business associates, employees, channel partners and the community at large by encouraging entrepreneurship and sharing prosperity.

         Values: It is our endeavor to serve the nation by serving the farmers with the best quality, and research based innovative products and necessary guidance. In the process, we aim to increase their awareness and knowledge about issues pertaining to plant protection, farm management, and Soil management and to provide them with the latest and world class formulations of Agro Chemicals.
         Through our quality products and constant support, we strive to improve the yield and productivity of the farmer, and help him get better price for his production and improve the standard of life for himself and his family. Thus, making an eco-friendly and sustainable society.

         Vision: In accordance to our vision of bringing a smile to every farmer’s face, it is our consistent effort to provide the rural community with quality products from time to time. We have developed a wide range of products in micronutrients, secondary nutrients, bio-fertilizers, natural organic fertilizers, water soluble fertilizers and natural plant growth promoters. The group is widely associated with quality, reliability and better service since 1995.